Image enhancing is a great way to crank up the energy of photography for sports media applications. Adding artistic elements to a photograph helps create a specific style for a campaign, increases the level of interest for social media content and can even salvage those awesome shots with deal-breaking imperfections.
Enhancing/retouching definitely walks the fine line between creating something visually fantastic and interfering with the artist’s intent. Luckily, the creators of all this work have been kind to these cranked-up visual explorations intended to capture fan interest. Art Director/ Photo Retouching: Steve Humphries, Photographers: Willie Watson and Brian Mahany, Graphic Designer: Dane Storrusten.